Rush Dirt Late Model Series to Provide Full-Time Office & Staff to Service, Market & Promote Series’ Speedways & Drivers IN 2013
By Mike Leone
November 24, 2012 FOR IMMEDIATE RELEASE
(Pulaski, PA)…With the formation of the RUSH Dirt Late Model Series, directors Vicki Emig and Mike Leone are pleased to announce RUSH headquarters will be staffed full-time to service and assist RUSH-sanctioned speedways, their drivers and fans.
“We will provide our RUSH-sanctioned speedways a year round office that will be fully focused on the growth and stability of Crate Late Model racing in the Northeast,” stated Emig. “I believe that a successful series must not only provide great racing for the fans, but also a ‘service’ to its speedways and drivers. By being based in the Northeast and surrounding ourselves with a well-known and respected staff, I believe we can effectively service the needs of our drivers, speedways and fans.”
With 20 years experience in the motorsports industry, Series Race Director Mike Leone, brings his public relations experience to the Series to help each track and driver, as well as the Series itself reach more fans. His reputation for providing detailed race reporting has gained accolades throughout the Northeast. Leone will also oversee the RUSH website that is currently under construction, social media, event registration and RACEceiver duties.
Todd Beichner will serve as the RUSH official flagman at Touring events. Beichner brings over 10 years of flagging experience starting at Mercer Raceway Park to Tri-City Speedway and most recently at both Lernerville and Sharon Speedways. Beichner has quickly become one of the region’s most respected flagmen. His son Tyler, who has also worked at Mercer, Sharon, and Lernerville, will assist in various capacities at RUSH Touring events.
Franklin, Pennsylvania’s Brian Spaid will serve as the “Official Touring Series Announcer”. Spaid has spent the last 26 years in the motorsports industry. He’s announced and done the PR work at Canandaigua, Sharon, and most recently Tri-City Speedway from 1998-2010. He also spent many years assisting with the television production of the nationally syndicated auto racing show “This Week on DIRT” as well as Super DIRT Week.
Spaid will bring his professional voice of excitement to all 2013 Touring Series events and properly promote both the Series and driver sponsors. His vast knowledge of Northeast Crate Late Model drivers and their teams will also be brought to the forefront as he will assist the RUSH public relations department in developing and writing articles that will spotlight speedway’s weekly-sanctioned racers.
Motorsports columnist Matt Wertz will be the editor of RUSH’s new monthly newsletter set to launch in January 2013. Wertz will focus on showcasing RUSH-sanctioned speedways and weekly drivers. His most recent article featured up and coming Crate Late Model standout Matt Latta and was seen in the October issue of Dirt Late Model magazine.
“The RUSH technical/engine staff will be announced shortly after the first of the year,” explained Emig. “We are very aware of the importance of a strong teching program in the crate racing world. I have always surrounded myself in my racing endeavors with competent people in these positions, and both speedways and racers can rest assured that the RUSH Dirt Late Model Series will be no different. With that said, and realizing the importance of this position, we will allot ourselves the proper time to select this person that will oversee this department.”
On a side note, in conjunction with having the availability of RUSH’s technical director to assist sanctioned speedways in correctly implementing the Series’ technical rules, speedways will also be able to request random visits by the RUSH technical director/staff to assist them with any concerns they may have.
In the interim, technical/engine questions will be answered by NeSmith Dirt Late Model Series technical director, Tim Sims, who can be reached at 256-794-4047 or [email protected] NeSmith founder Mike Vaughn and Sims will be working closely with selected RUSH technical officials as both Series’ rules will closely mirror each other.
Lastly, Emig looks forward to not only widening the horizon of Crate Late Model racing in the Northeast, but adding additional programs and promotions to the exciting $25,000 RUSH Weekly and $10,000 Summer Chase championship programs that are targeted to the Northeast. These additional programs will also be designed around weekly-sanctioned speedways to strengthen their RUSH Dirt Late Model weekly programs. These of course will be in addition to the $30,000 Touring slate, the $3,000 “Futures Cup”, “Manufacturers Night”, and other programs.
“I truly believe that I understand what weekly track promoters experience in their efforts to survive in today’s current market,” expressed Emig, who owned and promoted Mercer Raceway Park for 11 years. “I look forward to assisting our weekly-sanctioned speedways in any way possible to make their facilities and their RUSH Late Model weekly programs a success!”
Stay tuned for a big announcement- a historic first for Crate Late Models in the Northeast region as the 2013 RUSH Touring Series schedule continues to come together!
E-mail can be sent to [email protected] and snail mail to 4368 Route 422, Pulaski, PA 16143. The Office phone is 724-964-9300. A RUSH Racing Series website will soon be released at www.rushracingseries.com. Like our Facebook page at www.facebook.com/rushlatemodels or follow us on Twitter @RUSHLM.