TBM BRAKES BECOMES 1ST TRIPLE MAJOR CONTINGENCY SPONSOR OF SWEENEY RUSH SERIES SUPPORTING LM, MODS & STOCKS WITH OVER $6,000 OF PRODUCT

By Mike Leone

 

April 27, 2015                        FOR IMMEDIATE RELEASE

 

(Pulaski, PA)....With the 2015 racing season slowly getting underway throughout the Northeast and Mid-Atlantic Regions, Sweeney Chevrolet Buick GMC RUSH Racing Series Directors Vicki Emig and Mike Leone are proud to announce that TBM Brakes (formerly The Brake Man) has become the first company to become a Major Contingency Sponsor of all three of its divisions- RUSH Late Models, RUSH Sportsman Modifieds, and RUSH Pro Stocks!  All told, TBM Brakes will award racers over $6,000 in product during the 2015 season!

 

In recent years, TBM Brakes has become synonymous with the "Tough Brake of the Night" award at each every Sweeney RUSH Late Model Tour event, and has provided one of the largest valued prizes annually with its brake calipers at the popular "Manufacturers Night".  While the Late Model program will again continue in 2015 as Nolan Dalton was the infamous recipient at the Bazell/Sunoco Race Fuels Southern Late Model Tour opener at Roaring Knob Motorsports Complex on April 18, a similar program has been extended to the new Bicknell Racing Products RUSH Sportsman Modified Tour and its accompanying "Manufacturers Night" as well as product for the new RUSH Pro Stock Series. 

 

"A few years ago I had the pleasure of meeting TBM Brakes, then The Brake Man, CEO Warren Gilliland at the Parts Peddler Show in Syracuse, New York," explained Emig.  "Little did we know that was the beginning of what would become a tremendous and ongoing relationship between our two companies.  Recently Warren introduced me to Randy Cotteleer, now the CEO of the company.  After spending time discussing the concept of RUSH with him, the expansion of the Series into both the Modified and Pro Stock divisions, and the importance of our contingency partners and how they have helped us grow our series, he tripled his commitment to RUSH with over $6,000 of valuable product contingencies!"

 

“TBM Brakes is excited to expand our support to mirror the expansion in the RUSH Racing Series,” stated TBM Brakes’ CEO Randy Cotteleer.  “A vibrant, growing population of racers is critical to the success of our industry, we are honored to be involved with RUSH’s first class teams, venues, fans and sponsors.”

 

Twenty-four events make up the combined Insinger Performance/Sunoco Race Fuels Northern and Bazell/Sunoco Race Fuels Southern Sweeney Late Model Touring Series including the July 26 $30,000 "Manufacturers Night" at Eriez Speedway where four F3 Series Calipers will be given away valued at $1,800.

 

A minimum of six Bicknell Racing Products RUSH Sportsman Modified Touring Series events will be contested in 2015.  At each of these nights a TBM Brakes "Tough Brake of the Night" will be selected.  At the August 9 "Manufacturers Night" at Sportsman's Speedway, two F1 Tornado and two F3 Tornado Calipers will be given away, which is a value of nearly $1,400.

 

And while there's no Sweeney RUSH Pro Stock Touring Series or scheduled "Manufacturers Night", there will be a stand-alone event for GM 604 and 602 crate engine cars at Lernerville Speedway on Saturday, September 19 during the annual "Autumn-Motive Fest".  On this night, one bottle of TBM Brake Fluid will be given to each competitor and four TBM "Thunderstorm" Blueprinted Calipers (either D52's or D154) will be given away, valued at nearly $1,100!

 

"The 'Tough Brake of the Night' contingency program that has been awarded in conjunction with our Late Model Tour events for several years has really been well received," stated Leone.  "Basically it's a 'hard luck' award, but we know our racers have really appreciated receiving the three bottles of the TBM's X-treme 6 Performance Brake Fluid (over $50 in value) along with the 20% off TBM Brake purchases they receive on a night that may not have turned out as they had hoped.  The $1800 F3 Tornado Late Model Brake Calipers has been one of our most sought after prizes since the inception of our Manufacturers Night promotion.  There's no doubt that both the Sportsman Modified and Pro Stock drivers will be hoping to be the lucky recipient of their packages."   

 

TBM Brakes is an innovative designer and manufacturer of made-in-America brake systems and components for motorsport, street and fleet vehicles.  TBM Brakes engineering team has developed inspired and race-proven technology which has revolutionized the industry while setting the standard for high-performance and durability.

TBM Brakes was founded in 1993 and originally focused on high-performance brake pads, brake fluid and the most accurate brake residual pressure valves on the market. The company expanded into rotors in 1995 with the introduction of the groundbreaking Revolution rotor, the industry's first brake rotor to implement a convoluted design. The unique design put TBM Brakes' indelible stamp on the racing industry. The following years saw the company roll out a string of innovative products including patented Tornado calipers, Hurricane rotors Thunderstorm calipers, and full street kits.

Today, TBM Brakes brake systems and components have helped countless drivers and motorsports teams make their way to the winners circle. Victories span across a wide range of regional and national race series and events from dirt to asphalt. This industry-leading technology and durability is also available for street performance and fleet vehicles as well.

TBM Brakes was founded by President and Chief Engineer Warren Gilliland. Before launching the company, Gilliland held positions with Airheart Products, Hurst Performance, JFZ Products, Toyota and Pontiac. His career highlights include involvement in the first quick-change brake calipers for Indy cars, several industry-standard racing brake pad shapes, linear brake pad compounds, the first rear cambered spindles for NASCAR, the original zero-drag calipers, convoluted rotors, and industry-leading technology to improve brake fluid flow.

Headquartered in southern California, The Brake Man is the only company producing true made-in-America brake systems and components. For more information, check out their website at www.thebrakeman.com or call 805-987-7867.

 



RUSH Late Model marketing partners include Sweeney Chevrolet Buick GMC, Pace Performance, Hoosier Tire, Bilstein Shocks, Sunoco Race Fuels, Insinger Performance, Bazell Race Fuels, MSD Ignition, Maxima Racing Oil, Jones Racing Products, Alternative Power Sources, Precise Racing Products, ARbodies, The Brake Man, K&N Filters, Lincoln Electric, TurboStart, Beyea Headers, FK Rod Ends, Bobby Lake Motorsports, Crate Innovations Inc., Moroso Performance Products, Velocita-USA, High Gear Speed Shop, CrateInsider.com, B.R.A.K.E.S., RockAuto.com, and Valley Fashions.

 

RUSH Sportsman Modified marketing partners: Sweeney Chevrolet Buick GMC, Bicknell Racing Products, Pace Performance, Hoosier Tire, Bilstein Shocks, MSD Ignition, Maxima Racing Oil, Jones Racing Products, VP Racing Fuels, FK Rod Ends, Sherwood Racing Wheels, Velocita-USA, Precise Racing Products, Alternative Power Sources, K&N Filters, TBM Brakes, Rocket Racing, and B.R.A.K.E.S.


E-mail can be sent to the RUSH Racing Series at info@rushracingseries.com and snail mail to 4368 Route 422, Pulaski, PA 16143. Office phone is 724-964-9300 and fax is 724-964-0604. The RUSH Racing Series website is www.rushracingseries.com. Like our Facebook page at www.facebook.com/rushlatemodels and follow us on Twitter @RUSHLM.

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